With a combined 100 years of experience, we know what works
Reach out to who you want,
where you want
Targeted & trackable marketing campaigns
Do more than
Award-winning creative & design team
At FindMembers.com, our mission is to provide our clients the best experience possible. We aim to deliver a customized, efficient, and effective marketing campaign at the most affordable price in the industry.
What makes Us Unique
Experience and Strategic Partners
FindMembers.com was founded by a diverse group of industry professionals. Just like you, we have spent many long days, weeks, and years inside the four walls of the gyms implementing effective marketing campaigns to attract members. We figured it out. Working with our partners we deliver well over 100 years of cross-industry experience. It has been, and always will be our job to know the industries we serve from the inside out, not the outside in.
Our unique member acquisition strategies were derived from hands-on, actual experience. We take an approach developed from years of trial and error to prevent our clients from making mistakes. We know what works, and we know what doesn’t, allowing us to consistently deliver results.
At FindMembers.com we live by the words “Never forget WHY you do WHAT you do”. At the end of the day we are, and will always be, Gym Operators and Owners. We treat our clients like friends, and in doing so we will help you make the most out of every penny spent.
Whether you operate a 2500 square foot studio or a 100,000+ square foot racquet and sports club, we understand the formulas that make you successful.
Our experience and proven tactics magnified by technological processes and best in class strategic partners all working together to help you FindMembers.
We provide our clients the the most effective and conversion focused marketing program possible by combining our vast fitness industry experience with distinct strategic partners.
At FindMembers.com we have learned from our own experiences what promotions and offers work for each specific fitness model. Through our industry connections, and our analytics partners we also know the exact consumers that make up the members each model.
Since we are a complete A-Z media agency offering cross-platform marketing campaigns, we recruited partners that make up the best of the best for each marketing medium (print, digital, social, etc.).
Our printing partner is one of the largest and most distinguished print houses in the country. Not only have they mastered the art of print, handling the arduous task of printing election ballots at both the state and federal levels, where mistakes are prohibited, they are able to ensure that your mail pieces meet the exact postage and address specifications by the USPS. This means, when you pay for direct mail, it is going to be delivered to its destination.
Our customer service partners help us provide you with the tools necessary to make sure your frontline staff is providing the best service possible. The feedback provided, helps you capture more potential members. Additionally, we are able to provide customized virtual training that can be used by both your newest team members to your company’s leadership. If you are in the process of a new product launch, or initiative, this can make the difference between failure and the realization of your efforts.
We know that to attain your objectives you must have a deep understanding of what your customers are saying, this requires a constantly evolving strategy. By implementing 1 on 1 engagement with your communities, we can better communicate how your content is perceived and performing, thus driving the intent of your message daily. This is where we make your campaign successful.
Direct mail works
The average household receives 16 pieces of mail each week. During that same week, the average consumer receives more than 100 emails
70% of direct mail is opened and 79% is read for at least a minute
Direct mail outperforms all digital channels combined by nearly 600%
Response rates: Direct mail: 3.7%, Email: 0.2%, Paid search: 0.1%. Other digital channels: 0.32%
Direct mail drives consumer purchase behavior: 55% went to a physical store, 54% visited a website, and 45% indicated that direct mail led to a purchase
Direct Mail is beautiful in it’s simplicity. We work one-on-one with our clients to offer a custom designed, not from template, postcard aimed at attracting your ideal customer.
Not only is Direct mail easy, it is the only way you as an operator can ensure that you’re reaching 100% of your target market. Our team of experts makes it our business to deliver the highest response rate in the industry through proven strategies and creative marketing.
When you choose to findmembers, you are making a conscious decision to separate yourself from your competitors with a 100% unique postcard, customized to the size and layout of your choosing, printed front to back in full-color, with aqueous coating. To ensure this, we offer you, our customer, free consulting to help you integrate innovative ideas into your campaign to achieve maximum results.
We also offer variable data printing for a look that is completely customized by prospect, as well as plastic postcard options.
With all FindMembers.com direct mail campaigns you'll receive:
Industry leading customer service
High quality, 100% custom designed postcards designed to your model's needs and target customer
Demographic analysis mapping to ensure your prime prospects are reached
Industry leading turnaround on proofs and print
Member scrubbing so you are not wasting money on unnecessary print or postage costs
Drop shipping to your local post office so campaigns hit on time
Industry leading postcard response that can't be matched by our competitors
We do all this while still providing the most value in the industry, contact us today to get started on your next campaign.
We understand how to maximize results for each platform and prioritize working with our clients to cultivate an optimal approach that makes the most out their content. Whether it’s a banner ad, retargeting campaign, or paid advertising on social media, we are able to deliver impactful messaging to consumers.
Analyzing your social outreach:
We provide a top-down analysis of everything you do socially by identifying what your customer wants and what your competition is doing. By measuring these factors, we’ll find the right areas of opportunity so your brand can execute every time.
If you want your brand to shine you must master social media. This means we focus on generating prospects and memberships, not just likes or visits to your site. To make this happen we help you develop customized social content that leads to follows, shares, visits, and then to conversions. We have a firm grasp on how to turn a visitor into a lead.
At the end of the day the best KPI for any marketing campaign is a prospect converting into a member, and we have the team to drive them through the door, you do the rest.
Digital strategy and Account management:
Our account management teams make calculated recommendations that incorporate your message with our creative insights and gather information and metrics every time we implement a campaign. So as your customer evolves, you can stay one step ahead of the game.
Call tracking is a simple and effective way to measure the effectiveness of your campaign and the performance of your staff. Our proprietary software allows us to not only record your incoming calls, but also track the result without listening to every phone call.
Key word and phrase recognition:
Our system is able to automatically analyze each conversation and tell you what you want to know: did your staff execute your script properly, did they get a name and number, and did they book the appointment?
Just want to record your incoming calls?
Standard Call tracking is also available with our platform. Allowing for one-on-one training with your employees on what they did great, and where they can improve.
Simply put, we get your customers working for you! Not only will promotional items help with customer loyalty, they will help with overall brand recognition, leading to increased guest traffic.
Whether its tee shirts, sports bags, water bottles, or headphones, we can help brand your customers with your logo and turn them into walking billboards and help drive referrals through your doors.
Plain and simple, the materials you use to promote your business should match your business’ promotion. We produce marketing materials to support your current campaign, not just your club…though we can do that too.
Let us customize your guerilla marketing efforts through:
Posters and Flyers
If you’re not branding yourself, you can be sure others do it for you. Let us be the ones to do it.
In today’s world, your reputation online and the way your customers perceive you is everything. Companies need to stay committed to constantly re-inventing themselves. What do clients think of your product? What do they think of your service? How would they describe you in 5 words or less?
Our branding team will help you identify what makes you unique and amplifies it through various forms of messaging in order to make you synonymous with fitness in the communities you serve.
By combining print, digital, social, and interactive advertising we help your message strike chords with people in a way your competition simply cannot do, while doing it in the most memorable ways possible.
Cause Marketing Programs
Our Cause Marketing Programs are designed to help you stand out in the surrounding communities that you do business in. The program is designed to help you gather the support of the community including national and local businesses, schools, churches, and organizations. Here are just some of the benefits that you'll see with our program:
Gain Corporate partnerships
Increases public image
Increase employee morale and engagement
Gain customer support and loyalty
Causing a positive impact in your community
Continued community support
Consumer Preference - 90% of U.S. consumers say they would switch brands to one associated with a cause, given comparable price and quality.